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CHASING THE GREENEST CAR – On the trail of a more sustainable future.

3 min reading time
Is this future already within our grasp? What are the challenges that arise in trying to achieve this goal? We will find out in this eight-part audio documentary. Together with our reporter, we will go on a journey through the BMW universe and take an authentic look behind the scenes. Are you ready for the search for a more sustainable future and perhaps a whole lot more?

14 October 2022

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What do social responsibility and new leadership mean in and for an international company like BMW? Where do you have to start and how do you have to act to be able to guarantee a completely sustainable and transparent supply chain? What does sustainability look like before, during, and after a product’s useful life? (➜ Read also: Sustainable into 2040) Our reporter Anne Therese Gennari, The Climate Optimist, meets the people who have the answers to these questions and pose new questions at the same time. The people who are designing and shaping a more sustainable future for BMW. Listen for yourself ...



Anne Therese Gennari, activism, climate, sustainability, future, optimism, portrait, journalism, The Climate OptimistAnne Therese Gennari, activism, climate, sustainability, future, optimism, portrait, journalism, The Climate Optimist

As an environmental activist and founder of THE CLIMATE OPTIMIST, Anne Therese Gennari has made it her mission to change the image of climate change so that people act out of courage and enthusiasm instead of fear. To pass this optimism, hope, and in particular motivation on to other people, she gives workshops, writes a newsletter, and has written her first book, “The Climate Optimist Handbook,” which will be published in fall 2022. What’s more, she hosts the “Hey Change Podcast,” where she speaks with other activists, experts, and scientists about the challenges of and solutions to climate change. “Keep some room in your heart for the unimaginable” –this quote from Mary Oliver is what drives Anne Therese. In our audio report, she goes on a hunt for the greenest car, finds visions and missions, and shares curiosity and optimism with our guests and listeners. Let their enthusiasm inspire you.

Sustainability is no competition.

Innovation comes from collaboration.

Transparency leads to action.

Editor: Julia Niedermeier; Author: Robert Valentine; Art: Lucas Lemuth, Madita O'Sullivan, Caroline Wabra; Photos: Priscillia Grubo; Sound: Kontrapunkt Agency

BMW i Vision CircularBMW i Vision Circular

BMW i Vision Circular

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