BMW AT THE CES 2022

FROM SOUL TO SOUL

Picture a BMW where the digital technology puts you centre stage and adapts precisely how you want it to. A BMW that reduces everything so that technical barriers are transformed into intuitive experiences. Unobtrusive in the background to enhance the driving pleasure, yet right there for you whenever you need support. We have already come a long way on the road to having a digital soul in every BMW. The highlights at CES 2022 will show how much further we intend to go.