Sheer Driving Pleasure

Design

Design

Creativity connects Smart materials, luxury, haptic exploration, technology and visions. The wonderful world of design bridges the past and the future, and is an eternal source of exploration and surprise. Join us as we take a closer look at how beauty and cleverness shape the world around us.

Car photography

Anna Heupel: always moving

A new perspective

BMW Lifestyle

Joshua Vides to dress: understated cool

BMW x Nikita Gale

“The automobile is always there, it feels almost invisible”

Masters of form

50 years: modernity

Celebrating half a century of BMW innovation

Rafael Lozano-Hemmer

Visualizing the invisible

Nick Knight x THE i7

A meeting of visionaries

BMW x Swarovski

The new light on the road

THE 8 X JEFF KOONS

When an artist creates his dream car himself...

Hidden gems

The BMW concept cars you need to know

THE 8 X JEFF KOONS

Creating uniqueness

Creative collaborations

Joshua Vides reimagines the BMW X4 M Competition

BMW i Design

A family with character

Edition Black Vermilion

BMW X5 and BMW X6 in black and red: inspired by nature

Wild at Art

The History of the BMW Art Cars

Style guide: How BMW car design comes about

Trust in yourself